Would you like to be on TV?


Hi there,


I’m currently searching for people who are passionate about their local communities (from all over England and Wales) to be in an advert for the 2021 Census!I I hope you don’t mind me getting in touch. I work for ET Casting Ltd, a casting consultancy based in London and I have come across your contact details whilst doing online research. 


Those who apply and are successful (we are looking for roughly 50 individuals, couples, families, social or working groups) will be paid a minimum of £500 each for a few hours of their time to be filmed in their local area, talking about the things that matter to them locally, what their community could benefit from etc. We are looking for genuine people to be themselves on camera and to be truly representative of the general public!


Examples of the community passions we’re looking for are:

  • Environmental (passion for recycling, air quality, wildlife, nature spaces)           

  • Story example: Rachel is part of an all weather/conditions swimming group and in order to reduce waste ending up on the beach, the group takes part in a litter pick up each week. More accessible waste bins on the coastline would make their job easier! 

  • Transport Needs (cycle lanes, buses, bike sharing, local trams, carpooling)         

  • Story example: John rides his bike to the office every day and wants there to be more cycle lanes in his local area.

  • Local Schools (grants, education resources, kids groups, special education)         

  • Story example: Lizzie’s 10 year old son has special needs and would love for him to have more opportunities to meet with other children, also with special needs, in their local area.

  • Career Ops (apprenticeship schemes, job training)                                                  

  • Story example: Mohammed is fundraising to build a new space for his apprenticeship workshop in automotive services and would like to apply for a government grant.

  • Housing (affordable housing, overcrowding)                                                             

  • Story example: George and Daniel work at a local homeless shelter so see first-hand how the lack of affordable housing affects their local community.

  • Local Businesses (staples of their community)                                                           

  • Story example: Preeti owns an independent restaurant in her local high street and is super passionate about being a ‘go-to’ social hub in her area.

  • Community Areas (projects, centres, pools, parks, spaces for all ages, street performers)                                                                                                                        Story example: Paul is 86 and would benefit with more benches in his local park for when he takes his daily walk with his dog, Elvis.

  • Local Services (healthcare, key workers, emergency services, social services) Story example: Alongside his day job, Curtis volunteers as a call handler for a local mental health charity.


How to apply:


Please follow this link to fill out our online application form: https://form.jotform.com/203574310177047


Secondly, we need a short 2-3 minute introduction video (filmed on your phone – easy!) from you and the people you are applying with (if in a duo/group). Due to national restrictions at this time, if you are unable to get together safely, the lead applicant may complete the initial video on their own and can ask the other members to apply with their own clips making reference to the fact that you are applying as a group!


In this short video, please answer the following:

  • Your name and city/town where you are based.

  • What you do for work and what hobbies you have.

  • What is your particular interest in your local community? What do you do to make a difference OR what would you LIKE to do to make a difference? What would you like to be seen done differently if you are unable to make a change yourself?

  • Important video note: We need to be able to see and hear you clearly. Light should never be coming from behind you otherwise we won’t be able to see your face/s properly. So please don’t sit in front of a window or outside with the sun shining from behind you. If you’re using a tablet/phone it would be great if you could be hands free ie. set it up/prop it against something so it’s straight and you’re in frame properly. We understand if you can’t do this and need to film like you're taking a selfie, just do your best. If there are multiple people appearing in the video, either frame it so that everyone can be seen clearly OR feel free to pass the phone/camera around.


UPLOAD YOUR VIDEO directly to our Dropbox via this link: 


  • Label your videos clearly with your full name (as per your application form), for example: KATE_JONES.mp4

  • The sooner we get application forms and videos the better, but absolute deadline for applications is Monday 18th January 2021

  • The shoot will take place sometime in February 2021 at the chosen candidate’s local area. (Exact logistics TBC due to Covid-19).

  • Those who apply and are successful (ie cast in the final advert) will be paid a minimum of £500 each


No acting/modelling experience necessary. 

This casting is fully inclusive – we are looking for applicants of ALL ages, looks, nationalities & ethnicities, accents, cultural backgrounds & abilities, genders and sexualities.


If this isn’t for you but you know someone who might be interested, please feel free to forward them my email.


Many thanks,




*** For examples of previous ‘streetcast/real people’ projects – please visit our website: http://www.etcasting.com/real-people




Nancy Andersen

Casting Assistant 



Emily Fairley t/a ET Casting 
3rd Floor, 86-90 Paul Street, London EC2A 4NE
Tel: +44 (0) 203 010 3030

Twitter: @etcasting